Digital Marketing & Graphic Design Specialist

The digital Marketing specialist leads and personally executes the planning, design, and day-to-day management of marketing activities for 2 projects AVA NEXUS and Be Skillful, working Hybrid . This includes hands-on execution and delivery of content and campaigns (design, publishing, and advertising), as well as directing the work of the Marketing Specialist, who supports with day-to-day content management and customer responses, across technology, artificial intelligence, digital solutions, consulting, and business services. Key Duties and Responsibilities • Managing and maintaining the company's social media accounts, and personally creating, publishing, and posting their content. • Personally setting up, running, and monitoring paid advertising campaigns via Meta Ads, Google Ads, and other relevant digital platforms. • Preparing content plans and publishing schedules, and personally designing and producing the required content. • Creating, producing, and publishing marketing and promotional content for services and campaigns. • Executing the digital marketing of the company's various services and projects. • Executing lead generation campaigns and carrying out customer acquisition activities. • Tracking campaign performance, results, and key performance indicators, and reporting on them. • Following up directly on inquiries and digital engagement, and directing potential customers to the relevant team. • Monitoring market trends, competitors, and developments across digital platforms. • Executing the digital launch and promotion of new services and projects. • In addition to her own hands-on execution, overseeing and directing the work of the Marketing Specialist to ensure consistent execution of content publishing and customer engagement. Skills - Strong knowledge of digital marketing strategies and campaign execution. - Proficiency in graphic design using Adobe Photoshop, Illustrator, and Canva. - Experience in video editing and creating Reels, promotional videos, and engaging social media content using Premiere Pro or CapCut. - Strong creative skills in designing social media posts, advertisements, brochures, and marketing materials. - Experience in managing Instagram, Facebook, LinkedIn, and TikTok. - Hands-on experience with Meta Ads Manager, Google Ads, and lead generation campaigns. - Strong content creation, copywriting, and visual storytelling skills. - Knowledge of branding, visual identity, and consistent brand communication. - Familiarity with AI-powered design and marketing tools. - Ability to analyze campaign performance, track KPIs, and optimize results. - Knowledge of SEO, market research, and competitor analysis. - Ability to manage multiple projects independently and meet deadlines. - Excellent communication, creativity, and problem-solving skills. - Good command of English; Arabic is an advantage.