Head Of Marketing

The Head of Marketing leads the development and execution of strategic marketing plans to achieve the company’s commercial objectives. With extensive experience (30+ years) in the pharmaceutical sector—preferably within multinational environments—the role ensures strong brand positioning, market growth, and cross-functional alignment to optimize product performance and support business sustainability.

Key Responsibilities

1. Strategic Planning & Brand Management

- Develop and execute long-term and annual marketing strategies for all assigned products.

- Conduct comprehensive market analysis to guide strategic decision-making.

- Oversee brand positioning, lifecycle management, and product forecasting.

- Lead product launch plans with cross-functional participation.

2. Business Growth & Market Development

- Identify new market opportunities and strategic partnerships.

- Drive initiatives that increase market share and strengthen brand equity.

- Develop marketing programs targeting HCPs and key accounts.

3. Cross-Functional Leadership

- Collaborate with Sales, Medical, Regulatory, Supply Chain, Finance, and Market Access teams.

- Provide marketing leadership and field force support.

- Coordinate with medical teams on scientifically robust promotional materials.

4. Budget & Performance Management

- Develop and manage annual marketing budgets.

- Monitor campaign performance and adjust strategies based on KPIs.

- Manage external agencies to ensure quality execution.

5. Compliance & Quality Assurance

- Ensure all promotional materials comply with local regulations and company policies.

- Maintain documentation and governance standards.

6. Leadership & Team Development

- Mentor and develop marketing team members.

- Drive a culture of innovation and accountability.

Qualifications & Experience

- Bachelor’s degree in Pharmacy is a must

- MBA in Marketing or Business Administration

- Minimum 25-30 years of pharmaceutical marketing experience.

- Strong history with multinational pharmaceutical companies.

- Proven success in product launches and strategic brand management.

- Deep understanding of the pharmaceutical market and regulatory environment.